In this paper we review user information technology acceptance literature, formulate a model of consumer adoption of third generation mobile multimedia services. The results show that erceived usefulness, ease of use, price and speed of use are the most important determinants of adoption of multimedia mobile services.
Motivations and barriers to the adoption of 3G mobile multimedia services: an end-user perspective in the Italian market
PAGANI, MARGHERITA
2003
Abstract
In this paper we review user information technology acceptance literature, formulate a model of consumer adoption of third generation mobile multimedia services. The results show that erceived usefulness, ease of use, price and speed of use are the most important determinants of adoption of multimedia mobile services.
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