The pharmaceutical industry has undergone massive architectural change over the last two decades. We describe how this affected the business models of companies, focusing our analysis of three very different approaches to business model innovation in Danish pharmaceutical companies.
Business model innovation in the pharmaceutical industry: the supporting role of organizational design
FOSS, NICOLAI J.;
2015
Abstract
The pharmaceutical industry has undergone massive architectural change over the last two decades. We describe how this affected the business models of companies, focusing our analysis of three very different approaches to business model innovation in Danish pharmaceutical companies.
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