We develop a theoretical model to understand the strategic link between a platform's and developers' strategies, and the effect of within-platform competition on developers strategies. We qualify the nature of network effects taking place within platform markets, and show that the critical determinant of platform strategies and, those of developers, is the relative importance of the two components of the network effects; what we term quality versus membership effect.

What drives a platform's strategy? Usage, membership and competition effects

PANICO, CLAUDIO;CENNAMO, CARMELO
2015

Abstract

We develop a theoretical model to understand the strategic link between a platform's and developers' strategies, and the effect of within-platform competition on developers strategies. We qualify the nature of network effects taking place within platform markets, and show that the critical determinant of platform strategies and, those of developers, is the relative importance of the two components of the network effects; what we term quality versus membership effect.
2015
Academy of Management Annual Conference Proceedings
Panico, Claudio; Cennamo, Carmelo
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/3993952
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact