Companies as diverse as Apple, Facebook, and Uber all have transformed industries through platform business models. But the increasing popularity of platform strategies masks a difficult truth: Such strategies are hard to execute well — and are prone to several common pitfalls. Drawing on recent empirical quantitative analysis as well as real case examples, the article discusses in particular three of such main pitfalls, or platform traps.
How to avoid platform traps
CENNAMO, CARMELO;
2015
Abstract
Companies as diverse as Apple, Facebook, and Uber all have transformed industries through platform business models. But the increasing popularity of platform strategies masks a difficult truth: Such strategies are hard to execute well — and are prone to several common pitfalls. Drawing on recent empirical quantitative analysis as well as real case examples, the article discusses in particular three of such main pitfalls, or platform traps.File in questo prodotto:
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