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"Making it Mine": Consumers’ Attachments to their Favorite Brands
2004 Borghini, Stefania; Azoulay, A; Sherry, J. F.; Kozinets, R. V.
"We want a better world where all kids have branded stuff". Children ideologies on brands and advertising
2009 Borghini, Stefania; Mauri, Chiara
A fair(y) tale: The semiotics of B2B communication
2003 Rinallo, Diego; Borghini, Stefania
American Girl: The Family Brand
2005 R. V., Kozinets; J. F., Jr Sherry; Borghini, Stefania; M. A., Mcgrath; N., Diamond; A. J., Muniz
Building market knowledge together: A netnographic study of online occupational communities
2008 Rinallo, Diego; Borghini, Stefania; Golfetto, Francesca
Communicating competence in the medical diagnostic industry. A customer view
2003 Borghini, Stefania; Rinallo, Diego
Doing research with children: ethical and methodological issues
2011 Borghini, Stefania; Mauri, Chiara
Gaining customers making gifts to rivals: understanding how signals of value potential affect supplier’s performance
2010 Zerbini, Fabrizio; Borghini, Stefania
Living with brands in an industrial context
2006 Borghini, Stefania; Cova, B.
Marketplace and attachment. A journey through ordinary and extraordinary consumer experiences
2006 Borghini, Stefania; Zaghi, KARIN MARIA LAURA
Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
---|---|---|---|---|
"Making it Mine": Consumers’ Attachments to their Favorite Brands | 1-gen-2004 | Borghini, Stefania; Azoulay, A; Sherry, J. F.; Kozinets, R. V. | - | Emac |
"We want a better world where all kids have branded stuff". Children ideologies on brands and advertising | 1-gen-2009 | Borghini, Stefania; Mauri, Chiara | - | EIASM |
A fair(y) tale: The semiotics of B2B communication | 1-gen-2003 | Rinallo, Diego; Borghini, Stefania | - | IMP Group |
American Girl: The Family Brand | 1-gen-2005 | R. V., Kozinets; J. F., Jr Sherry; Borghini, Stefania; M. A., Mcgrath; N., Diamond; A. J., Muniz | - | Association for Consumer Research |
Building market knowledge together: A netnographic study of online occupational communities | 1-gen-2008 | Rinallo, Diego; Borghini, Stefania; Golfetto, Francesca | - | IMP Group |
Communicating competence in the medical diagnostic industry. A customer view | 1-gen-2003 | Borghini, Stefania; Rinallo, Diego | - | IMP Group |
Doing research with children: ethical and methodological issues | 1-gen-2011 | Borghini, Stefania; Mauri, Chiara | - | EIASM |
Gaining customers making gifts to rivals: understanding how signals of value potential affect supplier’s performance | 1-gen-2010 | Zerbini, Fabrizio; Borghini, Stefania | - | INFORMS |
Living with brands in an industrial context | 1-gen-2006 | Borghini, Stefania; Cova, B. | - | IMP Group |
Marketplace and attachment. A journey through ordinary and extraordinary consumer experiences | 1-gen-2006 | Borghini, Stefania; Zaghi, KARIN MARIA LAURA | - | Emac |
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Opzioni
Scopri
Tipologia
- 62 - Proceedings / Presentations 25
- 60 - Contribution in proceedings ... 1
Data di pubblicazione
- 2010 - 2016 9
- 2002 - 2009 17
Editore
- IMP Group 7
- (seleziona...) 2
- Association for Consumer Research 2
- EIASM 2
- Emac 2
- ACR (Association for Consumer Res... 1
- ACR (Conference of the Associatio... 1
- CCT (Consumer Culture Theory) 1
- EIRASS 1
- IMP 1
Keyword
- trade shows 3
- brand consumption 2
- CHILDREN 2
- consumer culture theory 2
- gender studies 2
- kids marketing 2
- Occupational communities 2
- organizational creativity 2
- PLACE 2
- place attachment 2
Lingua
- eng 25
- ita 1
Accesso al fulltext
- no fulltext 26