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A Comparison of brand extensions for private labels and national brands
2013 Grosso, Monica; Castaldo, Sandro
Are private labels the same as brands? A test on consumers’ reactions within the brand extension domain
2012 Grosso, Monica; Castaldo, Sandro
Are private labels the same as brands? consumer preference within brand extension
2012 Grosso, Monica; Castaldo, Sandro
Building customers’ store trust: a comprehensive model
2009 Castaldo, Sandro; Premazzi, Katia; Grosso, Monica
Customers’ information sharing with e-vendors: the role of incentives and trust
2008 Castaldo, Sandro; Hofacker, Charles; Grosso, Monica; Premazzi, Katia
Enhancing e-marketing opportunities through online information sharing: the role of initial trust and incentives
2011 Castaldo, Sandro; Grosso, Monica; Premazzi, Katia
Enhancing information sharing in e-commerce: empirical results on the role of initial trust and incentives
2011 Castaldo, Sandro; Premazzi, Katia; Grosso, Monica
Enhancing information sharing in e‐commerce: empirical results on the role of initial trust and incentives
2011 Castaldo, Sandro; Premazzi, Katia; Grosso, Monica
Hybrid integration: when third parties set the agenda to suppliers and retailers
2009 Castaldo, Sandro; Grosso, Monica; Zerbini, Fabrizio
Increasing customers' information sharing in the online setting: an empirical investigation on the role of trust and compensation
2012 Castaldo, Sandro; Grosso, Monica; Hofacker, Charles; Premazzi, Katia
Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
---|---|---|---|---|
A Comparison of brand extensions for private labels and national brands | 1-gen-2013 | Grosso, Monica; Castaldo, Sandro | - | EAERCD, European Association of Education and Research in Commercial Distribution |
Are private labels the same as brands? A test on consumers’ reactions within the brand extension domain | 1-gen-2012 | Grosso, Monica; Castaldo, Sandro | - | EMAC, European Marketing Academy |
Are private labels the same as brands? consumer preference within brand extension | 1-gen-2012 | Grosso, Monica; Castaldo, Sandro | - | AMA/ACRA |
Building customers’ store trust: a comprehensive model | 1-gen-2009 | Castaldo, Sandro; Premazzi, Katia; Grosso, Monica | - | European Association for Education and Research in the Commercial Distribution |
Customers’ information sharing with e-vendors: the role of incentives and trust | 1-gen-2008 | Castaldo, Sandro; Hofacker, Charles; Grosso, Monica; Premazzi, Katia | - | European Marketing Academy |
Enhancing e-marketing opportunities through online information sharing: the role of initial trust and incentives | 1-gen-2011 | Castaldo, Sandro; Grosso, Monica; Premazzi, Katia | - | EMAC (European Marketing Academy) |
Enhancing information sharing in e-commerce: empirical results on the role of initial trust and incentives | 1-gen-2011 | Castaldo, Sandro; Premazzi, Katia; Grosso, Monica | - | EAERCD Conference |
Enhancing information sharing in e‐commerce: empirical results on the role of initial trust and incentives | 1-gen-2011 | Castaldo, Sandro; Premazzi, Katia; Grosso, Monica | - | EAERCD, European Association for Education and Research in the Commercial Distribution |
Hybrid integration: when third parties set the agenda to suppliers and retailers | 1-gen-2009 | Castaldo, Sandro; Grosso, Monica; Zerbini, Fabrizio | - | - |
Increasing customers' information sharing in the online setting: an empirical investigation on the role of trust and compensation | 1-gen-2012 | Castaldo, Sandro; Grosso, Monica; Hofacker, Charles; Premazzi, Katia | - | International Marketing Trends Conference |
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Opzioni
Scopri
Tipologia
- 62 - Proceedings / Presentations 23
- 60 - Contribution in proceedings ... 1
Data di pubblicazione
- 2015 1
- 2013 2
- 2012 4
- 2011 6
- 2010 2
- 2009 4
- 2008 2
- 2007 2
- 2006 1
Editore
- International Marketing Trends Co... 3
- EMAC, European Marketing Academy 2
- European Marketing Academy 2
- AIDEA 1
- AMA, American Marketing, Association 1
- AMA/ACRA 1
- EAERCD Conference 1
- EAERCD, European Association of ... 1
- EAERCD, European Association for ... 1
- EIASM 1
Keyword
- TRUST 5
- INCENTIVES 4
- PRIVATE LABELS 4
- INITIAL TRUST 3
- PHARMACY 3
- BRAND EXTENSION 2
- BRANDS 2
- E-COMMERCE 2
- Fiducia 2
- NATIONAL BRANDS 2
Lingua
- eng 20
- ita 4
Accesso al fulltext
- no fulltext 24