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A possible stimulus of the consumers-citizens' sustainable consumption
2013 Corvi, Elisabetta; M., Bonera; Miniero, Giulia
Are advertising appeal effective? Insights from a Meta- Analysis
2011 Hornik, Jacob; Miniero, Giulia
Boosting Co-Production through Fantasy
2011 Miniero, Giulia; Addis, Michela; F., Ricotta
Computer based lie detection technique for scale validation
2010 Arbore, Alessandro; Soscia, Isabella; Miniero, Giulia
Creating consumption experiences to build brand image: measuring their effects through a quasi experiment
2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella
Does advertising communicate competence in B2B? A content analysis in the fashion industry
2006 Pace, Stefano; Miniero, Giulia
Efficacy and efficiency of mass customization: the role of fantastical thinking
2012 Addis, Michela; Miniero, Giulia; F., Ricotta
Embarrassment, disclosure and willingness to buy
2012 Miniero, Giulia; Gibbert, Michael; Addis, Michela
Fantasy in watching motion pictures. The transportation effect
2011 Addis, Michela; Miniero, Giulia; F., Ricotta
Industry-retailing cooperation on experiential marketing: a case of repositioning in the spirits industry
2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella
Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
---|---|---|---|---|
A possible stimulus of the consumers-citizens' sustainable consumption | 1-gen-2013 | Corvi, Elisabetta; M., Bonera; Miniero, Giulia | - | International Marketing Trends Conference |
Are advertising appeal effective? Insights from a Meta- Analysis | 1-gen-2011 | Hornik, Jacob; Miniero, Giulia | - | American Marketing Association |
Boosting Co-Production through Fantasy | 1-gen-2011 | Miniero, Giulia; Addis, Michela; F., Ricotta | - | European Marketing Academy |
Computer based lie detection technique for scale validation | 1-gen-2010 | Arbore, Alessandro; Soscia, Isabella; Miniero, Giulia | - | - |
Creating consumption experiences to build brand image: measuring their effects through a quasi experiment | 1-gen-2007 | Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella | - | - |
Does advertising communicate competence in B2B? A content analysis in the fashion industry | 1-gen-2006 | Pace, Stefano; Miniero, Giulia | - | IMP Group - Industrial Marketing & Purchasing Group |
Efficacy and efficiency of mass customization: the role of fantastical thinking | 1-gen-2012 | Addis, Michela; Miniero, Giulia; F., Ricotta | - | EMAC |
Embarrassment, disclosure and willingness to buy | 1-gen-2012 | Miniero, Giulia; Gibbert, Michael; Addis, Michela | - | EMAC |
Fantasy in watching motion pictures. The transportation effect | 1-gen-2011 | Addis, Michela; Miniero, Giulia; F., Ricotta | - | - |
Industry-retailing cooperation on experiential marketing: a case of repositioning in the spirits industry | 1-gen-2007 | Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella | - | - |
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Opzioni
Scopri
Tipologia
- 62 - Proceedings / Presentations 22
Data di pubblicazione
- 2013 2
- 2012 4
- 2011 3
- 2010 4
- 2009 1
- 2008 2
- 2007 3
- 2006 3
Editore
- American Marketing Association 3
- EMAC 3
- Air Transport Research Society (A... 1
- ATRS 1
- Copenhagen Business School 1
- European Marketing Academy 1
- IMP Group - Industrial Marketing ... 1
- International Conference on Arts ... 1
- International Marketing Trends Co... 1
- Società italiana di marketing 1
Keyword
- EXPERIENTIAL MARKETING 3
- Fantastical Thinking 2
- LIE 2
- Mass Customization 2
- MOTION PICTURES 2
- REGULATORY FOCUS 2
- TRANSPORTATION 2
- Advertising 1
- Advertising Appeals 1
- airline industry 1
Lingua
- eng 21
- ita 1
Accesso al fulltext
- no fulltext 22