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A multi-level model of retail trust: building patronage through people, products, places and communication
2007 Guenzi, Paolo; M. D., Johnson; Castaldo, Sandro
A Multi-Level Model of Retail Trust: Building Patronage through People, Products, Places and Communication
2007 Castaldo, Sandro; Guenzi, Paolo; Johnson, M. D.
An empirical investigation of relationship selling strategy, management controls, salesperson behaviors and sales organization effectiveness
2007 Guenzi, Paolo; Baldauf, Artur
Antecedents and consequences of customer trust in the financial advisor
2006 Guenzi, Paolo; L., Georges
Antecedents and consequences of Marketing and Sales integration
2005 Ancarani, FABIO GUIDO; Guenzi, Paolo; Troilo, Gabriele
Antecedents and consequences of Sales Force Control Systems: a relational perspective
2008 Guenzi, Paolo; Baldauf, Artur; V., Onyemah
Building interpersonal relationships in mass-mediated service environments: The case of radio stations
2006 Guenzi, Paolo; G., Beber
Does adaptive selling improve or hurt customer trust in the salesperson?
2012 Guenzi, Paolo; DE LUCA, LUIGI MARIO; Spiro, Rosann; Troilo, Gabriele
Exploring relational trade-offs in the presence of key employees: the case of the radio industry
2007 Guenzi, Paolo; Arbore, Alessandro; Ordanini, Andrea
Integrating marketing and sales: a means-end approach
2006 Guenzi, Paolo; Troilo, Gabriele
Legenda icone
- file ad accesso aperto
- file disponibili sulla rete interna
- file disponibili agli utenti autorizzati
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Opzioni
Scopri
Tipologia
- 62 - Proceedings / Presentations 23
Data di pubblicazione
- 2012 2
- 2010 2
- 2009 1
- 2008 4
- 2007 7
- 2006 6
- 2005 1
Editore
- XX 3
- EMAC 2
- EMAC, European Marketing Academy 2
- xx 2
- Athens University of Economics & ... 1
- Copenhagen Business School 1
- Eaercd, The European Association ... 1
- Univesity of Brighton 1
Keyword
- MARKETING-SALES INTEGRATION 3
- INTERPERSONAL RELATIONSHIP 2
- SALES 2
- SALESPERSON 2
- ADAPTATIVE SELLING 1
- ANTECEDENTES 1
- BUSINESS MARKETS 1
- COACHES 1
- CONSEQUENCES 1
- CONTINGENT VALUE 1
Lingua
- eng 23
Accesso al fulltext
- no fulltext 23