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A glance at the future. effects of anticipated disclosure of new product concepts
2012 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Antecedents to corporate reputation and its impact on performance: empirical evidence from the fashion industry
2004 Cillo, Paola; Mazursky, David; Troilo, Gabriele
Designing coolness: brand building in the global fashion industry
2008 Chandy, Rajesh; Narasimhan, Om; Cillo, Paola; J., Prabhu
Designing coolness: brand building in the global fashion industry
2008 Cillo, Paola; Chandy, Rajesh; Narasimhan, Om; J., Prabhu
Does exposure to concept products affect consumer judgment of marketed products?
2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Does exposure to concept products affect consumer judgment of marketed products?
2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Does Exposure to Concept Products Affect Judgment of Marketed Products?
2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Effects of Exaggerate Priming and Fluent Processing on the Evaluation of Design
2010 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Effects of exaggerate priming and fluent processing on the evaluation of design
2009 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Effects of Extreme Priming and Processing Fluency on the Evaluation of Design
2009 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
---|---|---|---|---|
A glance at the future. effects of anticipated disclosure of new product concepts | 1-gen-2012 | Scopelliti, Irene; Cillo, Paola; Mazursky, David | - | EMAC, European Marketing Academy |
Antecedents to corporate reputation and its impact on performance: empirical evidence from the fashion industry | 1-gen-2004 | Cillo, Paola; Mazursky, David; Troilo, Gabriele | - | University of Murcia |
Designing coolness: brand building in the global fashion industry | 1-gen-2008 | Chandy, Rajesh; Narasimhan, Om; Cillo, Paola; J., Prabhu | - | - |
Designing coolness: brand building in the global fashion industry | 1-gen-2008 | Cillo, Paola; Chandy, Rajesh; Narasimhan, Om; J., Prabhu | - | - |
Does exposure to concept products affect consumer judgment of marketed products? | 1-gen-2011 | Scopelliti, Irene; Cillo, Paola; Mazursky, David | - | AMA, American Marketing Association |
Does exposure to concept products affect consumer judgment of marketed products? | 1-gen-2011 | Scopelliti, Irene; Cillo, Paola; Mazursky, David | - | - |
Does Exposure to Concept Products Affect Judgment of Marketed Products? | 1-gen-2011 | Scopelliti, Irene; Cillo, Paola; Mazursky, David | - | (seleziona...) |
Effects of Exaggerate Priming and Fluent Processing on the Evaluation of Design | 1-gen-2010 | Scopelliti, Irene; Cillo, Paola; Mazursky, David | - | Society for Consumer Psychology |
Effects of exaggerate priming and fluent processing on the evaluation of design | 1-gen-2009 | Scopelliti, Irene; Cillo, Paola; Mazursky, David | - | ACR, Association for Consumer Research |
Effects of Extreme Priming and Processing Fluency on the Evaluation of Design | 1-gen-2009 | Scopelliti, Irene; Cillo, Paola; Mazursky, David | - | - |
Legenda icone
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Opzioni
Scopri
Tipologia
- 62 - Proceedings / Presentations 27
Data di pubblicazione
- 2010 - 2012 10
- 2001 - 2009 17
Editore
- Academy 4
- Emac 2
- (seleziona...) 1
- Academy of Management 1
- Academy of Management Association 1
- ACR, Association for Consumer Res... 1
- AMA, American Marketing Association 1
- EGOS, European Group for Organiza... 1
- EMAC, European Marketing Academy 1
- Marketing Science Institute 1
Keyword
- - 4
- fashion industry 4
- innovation 4
- market orientation 4
- BRAND BUILDING 2
- CONSUMER 2
- DESIGN 2
- exaggeration 2
- EXPOSURE 2
- fluency 2
Lingua
- eng 27
Accesso al fulltext
- no fulltext 27