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Antecedents and consequences of depth and breadth of market knowledge
2006 ATUAHENE GIMA, K; Troilo, Gabriele; DE LUCA, L.
Antecedents and consequences of Marketing and Sales integration
2005 Ancarani, FABIO GUIDO; Guenzi, Paolo; Troilo, Gabriele
Antecedents to corporate reputation and its impact on performance: empirical evidence from the fashion industry
2004 Cillo, Paola; Mazursky, David; Troilo, Gabriele
Building a Market Orientation in an Arts or Cultural institution
2001 Addis, Michela; Troilo, Gabriele
Building and managing different concepts of contemporary art museums
2005 Troilo, Gabriele
Does adaptive selling improve or hurt customer trust in the salesperson?
2012 Guenzi, Paolo; DE LUCA, LUIGI MARIO; Spiro, Rosann; Troilo, Gabriele
Does motivation really matter in pursuing artists' goals? An investigation on the mediating role of artists' strategies
2012 Fumagalli, Elena; Troilo, Gabriele
Enhancing customer purchase likelihood through market driving strategies
2010 Vlasic, Goran; A., Kholi; Troilo, Gabriele
Enhancing organizational innovativeness through forward-looking market orientation. An empirical study in the fashion industry
2003 Cillo, Paola; DE LUCA, LUIGI MARIO; Mazursky, David; Troilo, Gabriele
In search of the determinants of cultural sponsorship
2003 Addis, Michela; Troilo, Gabriele
Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
---|---|---|---|---|
Antecedents and consequences of depth and breadth of market knowledge | 1-gen-2006 | ATUAHENE GIMA, K; Troilo, Gabriele; DE LUCA, L. | - | xx |
Antecedents and consequences of Marketing and Sales integration | 1-gen-2005 | Ancarani, FABIO GUIDO; Guenzi, Paolo; Troilo, Gabriele | - | XX |
Antecedents to corporate reputation and its impact on performance: empirical evidence from the fashion industry | 1-gen-2004 | Cillo, Paola; Mazursky, David; Troilo, Gabriele | - | University of Murcia |
Building a Market Orientation in an Arts or Cultural institution | 1-gen-2001 | Addis, Michela; Troilo, Gabriele | - | AIMAC, Montreal |
Building and managing different concepts of contemporary art museums | 1-gen-2005 | Troilo, Gabriele | - | XX |
Does adaptive selling improve or hurt customer trust in the salesperson? | 1-gen-2012 | Guenzi, Paolo; DE LUCA, LUIGI MARIO; Spiro, Rosann; Troilo, Gabriele | - | EMAC, European Marketing Academy |
Does motivation really matter in pursuing artists' goals? An investigation on the mediating role of artists' strategies | 1-gen-2012 | Fumagalli, Elena; Troilo, Gabriele | - | EMAC Conference Proceedings |
Enhancing customer purchase likelihood through market driving strategies | 1-gen-2010 | Vlasic, Goran; A., Kholi; Troilo, Gabriele | - | Copenhagen Business School |
Enhancing organizational innovativeness through forward-looking market orientation. An empirical study in the fashion industry | 1-gen-2003 | Cillo, Paola; DE LUCA, LUIGI MARIO; Mazursky, David; Troilo, Gabriele | - | Academy of Management Association |
In search of the determinants of cultural sponsorship | 1-gen-2003 | Addis, Michela; Troilo, Gabriele | - | AIMAC |
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Opzioni
Scopri
Tipologia
- 62 - Proceedings / Presentations 29
Data di pubblicazione
- 2010 - 2012 6
- 2001 - 2009 23
Editore
- XX 6
- EMAC Conference Proceedings 3
- xx 3
- Copenhagen Business School 2
- XXX 2
- Academy of Management 1
- Academy of Management Association 1
- AIMAC 1
- AIMAC, Montreal 1
- Athens University of Economics & ... 1
Keyword
- market orientation 6
- fashion industry 4
- innovation 4
- MARKETING-SALES INTEGRATION 3
- market knowledge 2
- MUSEUM MANAGEMENT 2
- READING 2
- ADAPTATIVE SELLING 1
- artist goal attainment 1
- artist motivation 1
Lingua
- eng 29
Accesso al fulltext
- no fulltext 29