The authors investigate the current state and future prospects of Facebook usage by means of data that they have collected using a survey at an Italian University. The authors show that usage is unaffected by how long users have used Facebook. The authors also examine a number of plausible determinants eventually showing that age, network size, and perceived usefulness all play an important part in explaining usage. Surprisingly, perceived privacy does not.
Still in fashion?: a study on Facebook usage
PAPADIMITRIOU, THANOS
2013
Abstract
The authors investigate the current state and future prospects of Facebook usage by means of data that they have collected using a survey at an Italian University. The authors show that usage is unaffected by how long users have used Facebook. The authors also examine a number of plausible determinants eventually showing that age, network size, and perceived usefulness all play an important part in explaining usage. Surprisingly, perceived privacy does not.
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