The book describes the role, the specificity, and typical decisions of marketing in creative industries. The book advances a theoretical model of marketing for organizations operating in those industries, and presents also the description of its application in managerial practice
Marketing in creative industries: value, experience, creativity
TROILO, GABRIELE
2015
Abstract
The book describes the role, the specificity, and typical decisions of marketing in creative industries. The book advances a theoretical model of marketing for organizations operating in those industries, and presents also the description of its application in managerial practiceFile in questo prodotto:
File | Dimensione | Formato | |
---|---|---|---|
cover.pdf
non disponibili
Descrizione: copertina del libro
Tipologia:
Pdf editoriale (Publisher's layout)
Licenza:
NON PUBBLICO - Accesso privato/ristretto
Dimensione
177.38 kB
Formato
Adobe PDF
|
177.38 kB | Adobe PDF | Visualizza/Apri |
table of contents.pdf
non disponibili
Descrizione: indice del libro
Tipologia:
Pdf editoriale (Publisher's layout)
Licenza:
NON PUBBLICO - Accesso privato/ristretto
Dimensione
186.48 kB
Formato
Adobe PDF
|
186.48 kB | Adobe PDF | Visualizza/Apri |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.