The book describes the role, the specificity, and typical decisions of marketing in creative industries. The book advances a theoretical model of marketing for organizations operating in those industries, and presents also the description of its application in managerial practice
Marketing in creative industries: value, experience, creativity
TROILO, GABRIELE
2015
Abstract
The book describes the role, the specificity, and typical decisions of marketing in creative industries. The book advances a theoretical model of marketing for organizations operating in those industries, and presents also the description of its application in managerial practice
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