This case tells the story of the international growth strategy implemented by Vympelcom (brand 'Beeline'), one of the leading Russian mobile telecommunication services provider. The first part of the case describes the start-up of Beeline which was among the first mobile telecom providers in Russia and the first steps of international growth in the neighboring markets: Kazakhstan, Ukraine, Tajikistan, Uzbekistan, Georgia and Armenia. Special attention is paid to the examples of how the company learnt to work on culturally or historically close yet rather different markets, to capture growth opportunities and to overcome strategy implementation difficulties. The case concludes with the launch of the second phase of Beeline globalization: entry into Far East (Cambodia and Vietnam) and the 'Weather deal': acquisition of Weather Investments private investment company of Mr Naguib Sawiris, the Egyptian magnate, with holdings in mobile telecom industry in Italy, in Egypt, Pakistan, Bangladesh, Algeria, Canada, Zimbabwe, Tunisia, Burundi, CAR and Namibia, which made Beeline the fifth largest mobile telecom operator in the world.

Globalization of Beeline

ANNOUCHKINA, OLGA;VENZIN, MARKUS;
2012

Abstract

This case tells the story of the international growth strategy implemented by Vympelcom (brand 'Beeline'), one of the leading Russian mobile telecommunication services provider. The first part of the case describes the start-up of Beeline which was among the first mobile telecom providers in Russia and the first steps of international growth in the neighboring markets: Kazakhstan, Ukraine, Tajikistan, Uzbekistan, Georgia and Armenia. Special attention is paid to the examples of how the company learnt to work on culturally or historically close yet rather different markets, to capture growth opportunities and to overcome strategy implementation difficulties. The case concludes with the launch of the second phase of Beeline globalization: entry into Far East (Cambodia and Vietnam) and the 'Weather deal': acquisition of Weather Investments private investment company of Mr Naguib Sawiris, the Egyptian magnate, with holdings in mobile telecom industry in Italy, in Egypt, Pakistan, Bangladesh, Algeria, Canada, Zimbabwe, Tunisia, Burundi, CAR and Namibia, which made Beeline the fifth largest mobile telecom operator in the world.
2012
Annouchkina, Olga; Venzin, Markus; A., Gryaznova
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/3850316
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact