Consumers involvement in organizations in the era of social media: open research questions

This book addresses the role of Internet adoption and use in the context of social, economic and cultural transition in more than 20 countries and regions. Topics and themes range from Internet as a media to its political dimensions; from digital literacy to the use of Internet in daily routines; and from addiction and sociabilities to online content creation and sharing. This book takes readers on a national and cross-national journey of analysis of Internet use in five continents. Contributors, each in his or her own way, develop new hypotheses and theories about the impact of the Internet on everyday life at the micro-level and social development at the macro-level, using data gathered by the World Internet Project (WIP) in the last decade.