Corporate Social Responsibility (CSR) is gaining momentum in the business world, but several issues still challenge managers in charge of sustainability. Supply chain management is one area in which, potentially, CSR-related activities could drive the process of mainstreaming responsible behaviours among firms. The coffee industry has distinctive features, and this case presents the way that illycaffè, an Italian coffee producer, has approached CSR. Starting in 1991, the company has focused on developing a new relationship with Brazilian coffee producers based on innovation translated into quality, and networking translated into knowledge transfer. These two factors not only drive the supplier relationship, but also serve as the drivers of illycaffè’s sustainability strategy. Lessons for managers emerge that relate to benefits for both the business and for society and stakeholders, and questions arise as to how to create value through values.

illycaffè: Value Creation through Responsible Supplier Relationships

PERRINI, FRANCESCO;RUSSO, ANGELOANTONIO
2008

Abstract

Corporate Social Responsibility (CSR) is gaining momentum in the business world, but several issues still challenge managers in charge of sustainability. Supply chain management is one area in which, potentially, CSR-related activities could drive the process of mainstreaming responsible behaviours among firms. The coffee industry has distinctive features, and this case presents the way that illycaffè, an Italian coffee producer, has approached CSR. Starting in 1991, the company has focused on developing a new relationship with Brazilian coffee producers based on innovation translated into quality, and networking translated into knowledge transfer. These two factors not only drive the supplier relationship, but also serve as the drivers of illycaffè’s sustainability strategy. Lessons for managers emerge that relate to benefits for both the business and for society and stakeholders, and questions arise as to how to create value through values.
2008
Perrini, Francesco; Russo, Angeloantonio
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/376591
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