The chapter deals with the question how to build and maintain a positive reputation among the financial community, the most powerful stakeholder group concerning the monetary consequences of reputation damages. We describe the drivers influencing reputation among analysts and investors and provide recommendations for the vital communication of long-term strategic plans, knowledgeable managers, and corporate governance structures.
Corporate reputation and stock market behavior
MAZZOLA, PIETRO;RAVASI, DAVIDE
2011
Abstract
The chapter deals with the question how to build and maintain a positive reputation among the financial community, the most powerful stakeholder group concerning the monetary consequences of reputation damages. We describe the drivers influencing reputation among analysts and investors and provide recommendations for the vital communication of long-term strategic plans, knowledgeable managers, and corporate governance structures.
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