The paper investigates the factors associated with the intensity of use of three Web 2.0 services – video sharing, social networking and social bookmarking – by looking at the users' characteristics and at the technological features.The empirical analysis is based upon a survey of 300 users ofWeb 2.0 services.We find that the compatibilitywith users' needs and behaviours plays an important role for the intensity of usage of both video sharing and social networking services, while the ease of use positively affects the intensity of usage of social networking services, but has a negative effect on the intensity of usage of video sharing services. Extrinsic job-related motivations are important drivers of the intensive usage of social bookmarking and social networking services, while sharing contents is relevant for video sharing and social networking services. Finally, individual characteristics such as age, education and IT endowment also play an important role.

The adoption of Web 2.0 applications: an empirical investigation

CORROCHER, NICOLETTA
2011

Abstract

The paper investigates the factors associated with the intensity of use of three Web 2.0 services – video sharing, social networking and social bookmarking – by looking at the users' characteristics and at the technological features.The empirical analysis is based upon a survey of 300 users ofWeb 2.0 services.We find that the compatibilitywith users' needs and behaviours plays an important role for the intensity of usage of both video sharing and social networking services, while the ease of use positively affects the intensity of usage of social networking services, but has a negative effect on the intensity of usage of video sharing services. Extrinsic job-related motivations are important drivers of the intensive usage of social bookmarking and social networking services, while sharing contents is relevant for video sharing and social networking services. Finally, individual characteristics such as age, education and IT endowment also play an important role.
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/3742668
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 57
  • ???jsp.display-item.citation.isi??? ND
social impact