The present paper aims at examining the role of variety in the ski manufacturing industry and its relevance in firms’ price setting strategies. In particular, it intends to investigate and to empirically test three hypotheses concerning the relations between: product quality and prices; variety in technical characteristics and prices; variety in service characteristics and prices.
Product variety and price strategy in the ski manufacturing industry
CORROCHER, NICOLETTA;
2009
Abstract
The present paper aims at examining the role of variety in the ski manufacturing industry and its relevance in firms’ price setting strategies. In particular, it intends to investigate and to empirically test three hypotheses concerning the relations between: product quality and prices; variety in technical characteristics and prices; variety in service characteristics and prices.
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