In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. The seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, globalization with local responsiveness and innovation with cost efficiency. Promising new approaches to strategy analysis featured include the role of complementarity, the use of real options to analyze flexibility, the nature of complexity and the potential for self-organization, and the role of legitimacy and its relevance to corporate social responsibility.
Comporary Strategy Analysis 7th Edition
GRANT, ROBERT
2010
Abstract
In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. The seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, globalization with local responsiveness and innovation with cost efficiency. Promising new approaches to strategy analysis featured include the role of complementarity, the use of real options to analyze flexibility, the nature of complexity and the potential for self-organization, and the role of legitimacy and its relevance to corporate social responsibility.
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