illycaffè: Value Creation Through Responsible Supplier Relationships

This case encourages readers to think about the responsible strategic concept developed by illycaffè and implemented throughout its interactions with Brazilian coffee producers since 1991. The challenge that illycaffè is faced with relates to the sustainability of its responsible business model within the coffee industry and along the supply chain, and to the management of its supply chain as a source of competitive advantage. Readers are encouraged to think about this alternative sustainable concept based on innovation and networking as well as assess its potential in the coffee industry as well as its viability in other industrial settings.