One way to reduce the distance between consumers and aesthetic objects is to mobilise referents that provide consumers with a sense of security and which facilitate their immersion. In this paper, we used an exhibition in Milan entitled “The 1970s: The Long Decade in The Short Century” as a kind of laboratory to investigate whether young subjects are able to immerse themselves in an experiential context that is made up of referents (to the 1970s) that are mostly alien to them. The results show that, together with a lack of understandable referents, it is the inability to create links between these referents that constitutes a major barrier to immersion. This article highlights the necessity for curators to manage referents in the framework of an exhibition and establishes the complementary role that a guide might assume, especially for people belonging to different generations.
“Can the Generation Gap Impede Immersion in an Exhibition? The Case of Annisettanta (The 1970s)”
CARU', ANTONELLA;
2011
Abstract
One way to reduce the distance between consumers and aesthetic objects is to mobilise referents that provide consumers with a sense of security and which facilitate their immersion. In this paper, we used an exhibition in Milan entitled “The 1970s: The Long Decade in The Short Century” as a kind of laboratory to investigate whether young subjects are able to immerse themselves in an experiential context that is made up of referents (to the 1970s) that are mostly alien to them. The results show that, together with a lack of understandable referents, it is the inability to create links between these referents that constitutes a major barrier to immersion. This article highlights the necessity for curators to manage referents in the framework of an exhibition and establishes the complementary role that a guide might assume, especially for people belonging to different generations.
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