The case deeply describes the organizational and strategic evolution of Fiat Automobiles from the year 2000 to 2008. The complex turnaround made by the CEO Sergio Marchionne, have prepared the company to the acquisition of Chrysler. The goal of the case is to help readers in addressing the controversial relationship between the company strategy and its organizational architecture. The case is based on a longitudinal research that investigates the challenges the Fiat Automobiles had to face before its recent renaissance.
FIAT AUTOMOBILES: THE STORY BEHIND A COMPETITIVE RENAISSANCE. STRATEGIC RENEWAL AND ORGANIZATIONAL EVOLUTION 2000 - 2008
SODA, GIUSEPPE
2010
Abstract
The case deeply describes the organizational and strategic evolution of Fiat Automobiles from the year 2000 to 2008. The complex turnaround made by the CEO Sergio Marchionne, have prepared the company to the acquisition of Chrysler. The goal of the case is to help readers in addressing the controversial relationship between the company strategy and its organizational architecture. The case is based on a longitudinal research that investigates the challenges the Fiat Automobiles had to face before its recent renaissance.
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