The paper makes uses of cognitive mappings developed from personal interviews with a number of European airline executives to examine the differences in managerial attitudes of low-cost and transitional carriers. In particular it explores the extent to which there is a convergence of views regarding the ways various airline models will develop in the future.
When legacy carriers converge with low-cost carriers: exploring the fusion of european airline business models through a case-based analysis
JARACH, DAVID MARIO DINO;MINIERO, GIULIA;ZERBINI, FABRIZIO
2009
Abstract
The paper makes uses of cognitive mappings developed from personal interviews with a number of European airline executives to examine the differences in managerial attitudes of low-cost and transitional carriers. In particular it explores the extent to which there is a convergence of views regarding the ways various airline models will develop in the future.
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