The paper attempts to investigate the symbolic facet associated with technology acceptance. First, it analyzes the adoption of digital mobile-TV by cross-validating a structural model introduced in previous literature for multipurpose information appliances. Then, referring to the measurement of the symbolic adoption drivers, a new operationalization is proposed.

Understanding the Adoption of Personal Technologies: Introducing Identity Signaling

ARBORE, ALESSANDRO;
2009

Abstract

The paper attempts to investigate the symbolic facet associated with technology acceptance. First, it analyzes the adoption of digital mobile-TV by cross-validating a structural model introduced in previous literature for multipurpose information appliances. Then, referring to the measurement of the symbolic adoption drivers, a new operationalization is proposed.
2009
15438643
Best Papers Proceedings of the Sixty-Ninth Annual Meeting of the Academy of Management
Arbore, Alessandro; I., Soscia
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/3106591
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