Website evaluation methods are an important tool to gather information for the development and the management of a website in order to ensure a good acceptance by the users. Mainly based on detailed questionnaires administered to actual or potential users, this activity can be costly and time consuming. This paper present methods, based on the statistical bootstrapping techniques, to derive confidence intervals for the evaluations produced by a certain sample of users. It is shown that relatively small (less than 10%) confidence intervals can be achieved even with small sample sizes (less than 20).

On the Significance of Tourism Website Evaluations

ANTONIOLI, MAGDA;BAGGIO, RODOLFO
2006

Abstract

Website evaluation methods are an important tool to gather information for the development and the management of a website in order to ensure a good acceptance by the users. Mainly based on detailed questionnaires administered to actual or potential users, this activity can be costly and time consuming. This paper present methods, based on the statistical bootstrapping techniques, to derive confidence intervals for the evaluations produced by a certain sample of users. It is shown that relatively small (less than 10%) confidence intervals can be achieved even with small sample sizes (less than 20).
2006
9783211309872
Hitz, M., Sigala, M., Murphy, J.
Information and Communication Technologies in Tourism 2006 - Proceedings of the International Conference in Lausanne, Switzerland
Antonioli, Magda; Baggio, Rodolfo
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/2441391
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