The articles deals with the ascendance of the Italian fashion companies. Deeply rooted in the history of the clothing production which in Italy was still far from showing proper industrial features at the end of WW2, the international standing achieved by the Italian fashion companies can be better understood by the light of the dynamism revealed by the “mittelstand” of the Italian firms since the Eighties onwards. As confirmed by a comparison between two well known luxury brands – Ermenegildo Zegna and Giorgio Armani – the success has been allowed by a virtuous mix of innovative strategies and traditional organizational and ownership structures reflecting the predominant role played by family business in the Italian industrialization.
Family business and luxury business in Italy (1950-2000)
Colli, Andrea;Merlo, Elisabetta
2007
Abstract
The articles deals with the ascendance of the Italian fashion companies. Deeply rooted in the history of the clothing production which in Italy was still far from showing proper industrial features at the end of WW2, the international standing achieved by the Italian fashion companies can be better understood by the light of the dynamism revealed by the “mittelstand” of the Italian firms since the Eighties onwards. As confirmed by a comparison between two well known luxury brands – Ermenegildo Zegna and Giorgio Armani – the success has been allowed by a virtuous mix of innovative strategies and traditional organizational and ownership structures reflecting the predominant role played by family business in the Italian industrialization.
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