Nowadays food is increasingly important in consumer research, having meanings that go beyond the simple act of eating. Our research concerns the meanings that Italians associate to breakfast, as well as the practices and rituals related to this meal. To that end, we use a qualitative methodology (i.e., introspection and photographs). The analysis shows six meanings of breakfast related to functional and experiential aspects. It also emerges that rituals of breakfast are centred on specific objects and places, whereas practices are associated to peculiar products. These findings suggest directions for future research in terms of cross-cultural comparisons.

Buongiorno! Insights into Italian Breakfast Culture

ZARANTONELLO, LIA
2008

Abstract

Nowadays food is increasingly important in consumer research, having meanings that go beyond the simple act of eating. Our research concerns the meanings that Italians associate to breakfast, as well as the practices and rituals related to this meal. To that end, we use a qualitative methodology (i.e., introspection and photographs). The analysis shows six meanings of breakfast related to functional and experiential aspects. It also emerges that rituals of breakfast are centred on specific objects and places, whereas practices are associated to peculiar products. These findings suggest directions for future research in terms of cross-cultural comparisons.
2008
-
F., Colacchio; D., Mastrangelo; Zarantonello, Lia
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/1492191
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact