SCHOENMUELLER, VERENA BARBARA
SCHOENMUELLER, VERENA BARBARA
Dipartimento di Marketing
Mostra
records
Risultati 1 - 4 di 4 (tempo di esecuzione: 0.005 secondi).
Are social media replacing traditional media in terms of brand equity creation?
2012 Bruhn, Manfred; Schoenmueller, Verena; Schäfer, Daniela B.
Authenticity in branding – exploring antecedents and consequences of brand authenticity
2017 Fritz, Kristine; Schoenmueller, Verena; Bruhn, Manfred
The impact of internal communication quality on employees’ attitudes and behavior towards the organization – A cross-cultural study
2015 Dolz, Josephine; Niemand, Thomas; Richner, Yvo; Schoenmueller, Verena; Bruhn, Manfred
The polarity of online reviews: prevalence, drivers and implications
2020 Schoenmueller, Verena; Netzer, Oded; Stahl, Florian
| Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
|---|---|---|---|---|
| Are social media replacing traditional media in terms of brand equity creation? | 1-gen-2012 | Bruhn, Manfred; Schoenmueller, Verena; Schäfer, Daniela B. | MANAGEMENT RESEARCH REVIEW | - |
| Authenticity in branding – exploring antecedents and consequences of brand authenticity | 1-gen-2017 | Fritz, Kristine; Schoenmueller, Verena; Bruhn, Manfred | EUROPEAN JOURNAL OF MARKETING | - |
| The impact of internal communication quality on employees’ attitudes and behavior towards the organization – A cross-cultural study | 1-gen-2015 | Dolz, Josephine; Niemand, Thomas; Richner, Yvo; Schoenmueller, Verena; Bruhn, Manfred | INTERNATIONAL JOURNAL OF BUSINESS RESEARCH | - |
| The polarity of online reviews: prevalence, drivers and implications | 1-gen-2020 | Schoenmueller, Verena; Netzer, Oded; Stahl, Florian | JOURNAL OF MARKETING RESEARCH | - |