SPIRO, ROSANN
SPIRO, ROSANN
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Does adaptive selling improve or hurt customer trust in the salesperson?
2012 Guenzi, Paolo; DE LUCA, LUIGI MARIO; Spiro, Rosann; Troilo, Gabriele
Investigating the antecedentes of customer trust in the salesperson
2010 Guenzi, Paolo; Spiro, Rosann
The combined effect of customer perceptions about a salesperson’s adaptive selling and selling orientation on customer trust in the salesperson: a contingency perspective
2016 Guenzi, Paolo; DE LUCA, LUIGI MARIO; Spiro, Rosann
Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
---|---|---|---|---|
Does adaptive selling improve or hurt customer trust in the salesperson? | 1-gen-2012 | Guenzi, Paolo; DE LUCA, LUIGI MARIO; Spiro, Rosann; Troilo, Gabriele | - | EMAC, European Marketing Academy |
Investigating the antecedentes of customer trust in the salesperson | 1-gen-2010 | Guenzi, Paolo; Spiro, Rosann | - | - |
The combined effect of customer perceptions about a salesperson’s adaptive selling and selling orientation on customer trust in the salesperson: a contingency perspective | 1-gen-2016 | Guenzi, Paolo; DE LUCA, LUIGI MARIO; Spiro, Rosann | THE JOURNAL OF BUSINESS & INDUSTRIAL MARKETING | - |