BORGHINI, STEFANIA
BORGHINI, STEFANIA
Dipartimento di Marketing
"Making it Mine": Consumers’ Attachments to their Favorite Brands
2004 Borghini, Stefania; Azoulay, A; Sherry, J. F.; Kozinets, R. V.
"Spazio progettato e spazio consumato. Il caso degli epicentri di Prada"
2007 Zaghi, KARIN MARIA LAURA; Borghini, Stefania
"We want a better world where all kids have branded stuff". Children ideologies on brands and advertising
2009 Borghini, Stefania; Mauri, Chiara
A fair(y) tale: The semiotics of B2B communication
2003 Rinallo, Diego; Borghini, Stefania
Agents in Paradise. Experiential Co-Creation through Emplacement, Ritualization, and Community
2007 J. F., JR SHERRY; R. V., Kozinets; Borghini, Stefania
Allomother as Image and Essence: Animating the American Girl Brand
2008 J. F., Sherry; Borghini, Stefania; M. A., Mcgrath; Muniz, A. J. r.; N., Diamond; R. V., Kozinets
American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research
2009 N., Diamond; J. F., Sherry Jr; A., Muniz Jr; M. A., Mcgrath; R. V., Kozinets; Borghini, Stefania
American Girl: The Family Brand
2005 R. V., Kozinets; J. F., Jr Sherry; Borghini, Stefania; M. A., Mcgrath; N., Diamond; A. J., Muniz
Attachment to and detachment from favorite stores: an affordance theory perspective
2021 Borghini, Stefania; Sherry, John F.; Joy, Annamma
Big, thick, small… are data what really matters?
2019 Borghini, Stefania
| Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
|---|---|---|---|---|
| "Making it Mine": Consumers’ Attachments to their Favorite Brands | 1-gen-2004 | Borghini, Stefania; Azoulay, A; Sherry, J. F.; Kozinets, R. V. | - | Emac |
| "Spazio progettato e spazio consumato. Il caso degli epicentri di Prada" | 1-gen-2007 | Zaghi, KARIN MARIA LAURA; Borghini, Stefania | - | F. Angeli |
| "We want a better world where all kids have branded stuff". Children ideologies on brands and advertising | 1-gen-2009 | Borghini, Stefania; Mauri, Chiara | - | EIASM |
| A fair(y) tale: The semiotics of B2B communication | 1-gen-2003 | Rinallo, Diego; Borghini, Stefania | - | IMP Group |
| Agents in Paradise. Experiential Co-Creation through Emplacement, Ritualization, and Community | 1-gen-2007 | J. F., JR SHERRY; R. V., Kozinets; Borghini, Stefania | - | Routledge |
| Allomother as Image and Essence: Animating the American Girl Brand | 1-gen-2008 | J. F., Sherry; Borghini, Stefania; M. A., Mcgrath; Muniz, A. J. r.; N., Diamond; R. V., Kozinets | - | ROUTLEDGE |
| American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research | 1-gen-2009 | N., Diamond; J. F., Sherry Jr; A., Muniz Jr; M. A., Mcgrath; R. V., Kozinets; Borghini, Stefania | JOURNAL OF MARKETING | - |
| American Girl: The Family Brand | 1-gen-2005 | R. V., Kozinets; J. F., Jr Sherry; Borghini, Stefania; M. A., Mcgrath; N., Diamond; A. J., Muniz | - | Association for Consumer Research |
| Attachment to and detachment from favorite stores: an affordance theory perspective | 1-gen-2021 | Borghini, Stefania; Sherry, John F.; Joy, Annamma | THE JOURNAL OF CONSUMER RESEARCH | - |
| Big, thick, small… are data what really matters? | 1-gen-2019 | Borghini, Stefania | MERCATI E COMPETITIVITÀ | - |