BORGHINI, STEFANIA
BORGHINI, STEFANIA
Dipartimento di Marketing
"Making it Mine": Consumers’ Attachments to their Favorite Brands
2004 Borghini, Stefania; Azoulay, A; Sherry, J. F.; Kozinets, R. V.
"Spazio progettato e spazio consumato. Il caso degli epicentri di Prada"
2007 Zaghi, KARIN MARIA LAURA; Borghini, Stefania
"We want a better world where all kids have branded stuff". Children ideologies on brands and advertising
2009 Borghini, Stefania; Mauri, Chiara
A fair(y) tale: The semiotics of B2B communication
2003 Rinallo, Diego; Borghini, Stefania
Agents in Paradise. Experiential Co-Creation through Emplacement, Ritualization, and Community
2007 J. F., JR SHERRY; R. V., Kozinets; Borghini, Stefania
Allomother as Image and Essence: Animating the American Girl Brand
2008 J. F., Sherry; Borghini, Stefania; M. A., Mcgrath; Muniz, A. J. r.; N., Diamond; R. V., Kozinets
American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research
2009 N., Diamond; J. F., Sherry Jr; A., Muniz Jr; M. A., Mcgrath; R. V., Kozinets; Borghini, Stefania
American Girl: The Family Brand
2005 R. V., Kozinets; J. F., Jr Sherry; Borghini, Stefania; M. A., Mcgrath; N., Diamond; A. J., Muniz
Attachment to and detachment from favorite stores: an affordance theory perspective
2021 Borghini, Stefania; Sherry, John F.; Joy, Annamma
Big, thick, small… are data what really matters?
2019 Borghini, Stefania
Brand Fortitude in Moments of Consumption: Lessons from American Girl
2014 Mcgrath, M. A.; Diamond, N.; Sherry, J. F.; Kozinets, R. V.; Borghini, Stefania; Muniz A., Jr
Breaking order and equilibrium to innovate
2005 Borghini, Stefania
Building market knowledge together: A netnographic study of online occupational communities
2008 Rinallo, Diego; Borghini, Stefania; Golfetto, Francesca
Bying, renting and sharing: investigating new forms of acquisition
2018 Corciolani, Matteo; Borghini, Stefania; Scarpi, Daniele
Cliente B2C: comportamento di consumo
2011 L. M., Visconti; Borghini, Stefania
Co-creating Consumption Experiences: An Endless Innovation
2008 Borghini, Stefania; Caru', Antonella
Coin casa: il piacere di abitare
2004 Borghini, Stefania
Communicating competence in the medical diagnostic industry. A customer view
2003 Borghini, Stefania; Rinallo, Diego
Competere con il tempo. La formula delle imprese proattive
2000 Borghini, Stefania
Creatività e controllo organizzativo. Storia di un legame latente
2002 Borghini, Stefania
| Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
|---|---|---|---|---|
| "Making it Mine": Consumers’ Attachments to their Favorite Brands | 1-gen-2004 | Borghini, Stefania; Azoulay, A; Sherry, J. F.; Kozinets, R. V. | - | Emac |
| "Spazio progettato e spazio consumato. Il caso degli epicentri di Prada" | 1-gen-2007 | Zaghi, KARIN MARIA LAURA; Borghini, Stefania | - | F. Angeli |
| "We want a better world where all kids have branded stuff". Children ideologies on brands and advertising | 1-gen-2009 | Borghini, Stefania; Mauri, Chiara | - | EIASM |
| A fair(y) tale: The semiotics of B2B communication | 1-gen-2003 | Rinallo, Diego; Borghini, Stefania | - | IMP Group |
| Agents in Paradise. Experiential Co-Creation through Emplacement, Ritualization, and Community | 1-gen-2007 | J. F., JR SHERRY; R. V., Kozinets; Borghini, Stefania | - | Routledge |
| Allomother as Image and Essence: Animating the American Girl Brand | 1-gen-2008 | J. F., Sherry; Borghini, Stefania; M. A., Mcgrath; Muniz, A. J. r.; N., Diamond; R. V., Kozinets | - | ROUTLEDGE |
| American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research | 1-gen-2009 | N., Diamond; J. F., Sherry Jr; A., Muniz Jr; M. A., Mcgrath; R. V., Kozinets; Borghini, Stefania | JOURNAL OF MARKETING | - |
| American Girl: The Family Brand | 1-gen-2005 | R. V., Kozinets; J. F., Jr Sherry; Borghini, Stefania; M. A., Mcgrath; N., Diamond; A. J., Muniz | - | Association for Consumer Research |
| Attachment to and detachment from favorite stores: an affordance theory perspective | 1-gen-2021 | Borghini, Stefania; Sherry, John F.; Joy, Annamma | THE JOURNAL OF CONSUMER RESEARCH | - |
| Big, thick, small… are data what really matters? | 1-gen-2019 | Borghini, Stefania | MERCATI E COMPETITIVITÀ | - |
| Brand Fortitude in Moments of Consumption: Lessons from American Girl | 1-gen-2014 | Mcgrath, M. A.; Diamond, N.; Sherry, J. F.; Kozinets, R. V.; Borghini, Stefania; Muniz A., Jr | - | LeftCoast Press |
| Breaking order and equilibrium to innovate | 1-gen-2005 | Borghini, Stefania | JOURNAL OF KNOWLEDGE MANAGEMENT | Emerald:60 62 Toller Lane, Bradford BD8 9BY United Kingdom:011 44 1274 777700, EMAIL: shalliday@emeraldinsight.com, INTERNET: http://www.emeraldinsight.com, Fax: 011 44 1274 785202 |
| Building market knowledge together: A netnographic study of online occupational communities | 1-gen-2008 | Rinallo, Diego; Borghini, Stefania; Golfetto, Francesca | - | IMP Group |
| Bying, renting and sharing: investigating new forms of acquisition | 1-gen-2018 | Corciolani, Matteo; Borghini, Stefania; Scarpi, Daniele | MERCATI E COMPETITIVITÀ | - |
| Cliente B2C: comportamento di consumo | 1-gen-2011 | L. M., Visconti; Borghini, Stefania | - | EGEA |
| Co-creating Consumption Experiences: An Endless Innovation | 1-gen-2008 | Borghini, Stefania; Caru', Antonella | - | Wiley & sons |
| Coin casa: il piacere di abitare | 1-gen-2004 | Borghini, Stefania | - | Franco Angeli |
| Communicating competence in the medical diagnostic industry. A customer view | 1-gen-2003 | Borghini, Stefania; Rinallo, Diego | - | IMP Group |
| Competere con il tempo. La formula delle imprese proattive | 1-gen-2000 | Borghini, Stefania | - | EGEA |
| Creatività e controllo organizzativo. Storia di un legame latente | 1-gen-2002 | Borghini, Stefania | FINANZA MARKETING E PRODUZIONE | Giuffre Editore Spa:via Busto Arsizio 40, I 20151 Milan Italy:011 39 02 38089200, EMAIL: distrib@giuffre.it, INTERNET: http://www.giuffre.it, Fax: 011 39 02 38009582 |