IRIS

MAZURSKY, DAVID

MAZURSKY, DAVID  

Dipartimento di Marketing  

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Risultati 1 - 20 di 26 (tempo di esecuzione: 0.01 secondi).
Titolo Data di pubblicazione Autore(i) Rivista Editore
A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation. 1-gen-2012 Estes, Zachary; Gibbert, Michael; Guest, Duncan; Mazursky, David JOURNAL OF CONSUMER PSYCHOLOGY -
A glance at the future. effects of anticipated disclosure of new product concepts 1-gen-2012 Scopelliti, Irene; Cillo, Paola; Mazursky, David - EMAC, European Marketing Academy
Antecedents to corporate reputation and its impact on performance: empirical evidence from the fashion industry 1-gen-2004 Cillo, Paola; Mazursky, David; Troilo, Gabriele - University of Murcia
Brand suicide? Memory and liking of negative brand names 1-gen-2016 Guest, Duncan; Estes, Zachary; Gibbert, Michael; Mazursky, David PLOS ONE -
Competence-Based Marketing 1-gen-2004 Golfetto, Francesca; Mazursky, David HARVARD BUSINESS REVIEW Harvard Business Review:60 Harvard Way:Boston, MA 02163:(800)988-0886, (617)783-7500, INTERNET: http://www.harvardbusinessonline.org, Fax: (617)783-7555
Does exposure to concept products affect consumer judgment of marketed products? 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David - -
Does exposure to concept products affect consumer judgment of marketed products? 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David - AMA, American Marketing Association
Does Exposure to Concept Products Affect Judgment of Marketed Products? 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David - (seleziona...)
Effects of exaggerate priming and fluent processing on the evaluation of design 1-gen-2009 Scopelliti, Irene; Cillo, Paola; Mazursky, David - ACR, Association for Consumer Research
Effects of Exaggerate Priming and Fluent Processing on the Evaluation of Design 1-gen-2010 Scopelliti, Irene; Cillo, Paola; Mazursky, David - Society for Consumer Psychology
Effects of Extreme Priming and Processing Fluency on the Evaluation of Design 1-gen-2009 Scopelliti, Irene; Cillo, Paola; Mazursky, David - -
Effects of financial constraints and novelty seeking on consumer creativity 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David - SCP, Society for Consumer Psychology
Effects of Priming and Processing Fluency on the Evaluation of Design 1-gen-2010 Scopelliti, Irene; Cillo, Paola; Mazursky, David - Emac
Enhancing organizational innovativeness through forward-looking market orientation. An empirical study in the fashion industry 1-gen-2003 Cillo, Paola; DE LUCA, LUIGI MARIO; Mazursky, David; Troilo, Gabriele - Academy of Management Association
From Market Research to Creativity Templates: Leveraging Tacit Knowledge for Ideation 1-gen-2008 Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David - Wiley
How Do Financial Constraints Affect Creativity? 1-gen-2014 Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT -
Modulation of taxonomic (versus thematic) similarity judgments and product choices by inducing local and global processing 1-gen-2016 Guest, Duncan; Gibbert, Michael; Estes, Zachary; Mazursky, David; Lam, Michael JOURNAL OF COGNITIVE PSYCHOLOGY -
Orientamento al mercato e innovazione nei settori creativi. Una ricerca nel settore della moda 1-gen-2005 Cillo, Paola; DE LUCA, LUIGI MARIO; Mazursky, David; Troilo, Gabriele FINANZA MARKETING E PRODUZIONE Giuffre Editore Spa:via Busto Arsizio 40, I 20151 Milan Italy:011 39 02 38089200, EMAIL: distrib@giuffre.it, INTERNET: http://www.giuffre.it, Fax: 011 39 02 38009582
Quando la necessità aguzza l’ingegno. L’impatto dei vincoli finanziari sulla creatività 1-gen-2016 Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David MICRO & MACRO MARKETING -
Retrospective and forward-looking market orientation among innovative companies: Evidence from the fashion industry 1-gen-2002 Cillo, Paola; Mazursky, David; Troilo, Gabriele - Strategic Management Society