GOLFETTO, FRANCESCA
GOLFETTO, FRANCESCA
Dipartimento di Marketing
"Marketing of competence: Exploring the resouce-based content of value-for-customer through a case study analysis"
2007 Zerbini, Fabrizio; Golfetto, Francesca; Gibbert, Michael
Annual report on the trade fair market in Europe (2004)
2005 Golfetto, Francesca; Rinallo, Diego; Chizzoli, Cristian
Annual report on the trade fair sector in Europe (2005)
2006 Golfetto, Francesca; Rinallo, Diego; Chizzoli, Cristian
Annual report on the trade fair sector in Europe (2006)
2007 Golfetto, Francesca; Rinallo, Diego; Chizzoli, Cristian
Building market knowledge together: A netnographic study of online occupational communities
2008 Rinallo, Diego; Borghini, Stefania; Golfetto, Francesca
Business-to-business Marketing e Comunicazione: enfasi sulle competenze del fornitore
2003 Golfetto, Francesca
Cambiare strategia
2012 Golfetto, Francesca
Canali e dimensioni del finanziamento pubblico delle partecipazioni fieristiche
2004 Golfetto, Francesca; Rinallo, Diego
Competence-Based Marketing
2004 Golfetto, Francesca; Mazursky, David
Competence-based value framing for business-to-business customers
2008 Golfetto, Francesca; Zerbini, Fabrizio; Gibbert, Michael
Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
---|---|---|---|---|
"Marketing of competence: Exploring the resouce-based content of value-for-customer through a case study analysis" | 1-gen-2007 | Zerbini, Fabrizio; Golfetto, Francesca; Gibbert, Michael | INDUSTRIAL MARKETING MANAGEMENT | - |
Annual report on the trade fair market in Europe (2004) | 1-gen-2005 | Golfetto, Francesca; Rinallo, Diego; Chizzoli, Cristian | - | CERMES |
Annual report on the trade fair sector in Europe (2005) | 1-gen-2006 | Golfetto, Francesca; Rinallo, Diego; Chizzoli, Cristian | - | CERMES |
Annual report on the trade fair sector in Europe (2006) | 1-gen-2007 | Golfetto, Francesca; Rinallo, Diego; Chizzoli, Cristian | - | CERMES |
Building market knowledge together: A netnographic study of online occupational communities | 1-gen-2008 | Rinallo, Diego; Borghini, Stefania; Golfetto, Francesca | - | IMP Group |
Business-to-business Marketing e Comunicazione: enfasi sulle competenze del fornitore | 1-gen-2003 | Golfetto, Francesca | FINANZA MARKETING E PRODUZIONE | Giuffre Editore Spa:via Busto Arsizio 40, I 20151 Milan Italy:011 39 02 38089200, EMAIL: distrib@giuffre.it, INTERNET: http://www.giuffre.it, Fax: 011 39 02 38009582 |
Cambiare strategia | 1-gen-2012 | Golfetto, Francesca | L'IMPRENDITORE | - |
Canali e dimensioni del finanziamento pubblico delle partecipazioni fieristiche | 1-gen-2004 | Golfetto, Francesca; Rinallo, Diego | - | EGEA |
Competence-Based Marketing | 1-gen-2004 | Golfetto, Francesca; Mazursky, David | HARVARD BUSINESS REVIEW | Harvard Business Review:60 Harvard Way:Boston, MA 02163:(800)988-0886, (617)783-7500, INTERNET: http://www.harvardbusinessonline.org, Fax: (617)783-7555 |
Competence-based value framing for business-to-business customers | 1-gen-2008 | Golfetto, Francesca; Zerbini, Fabrizio; Gibbert, Michael | - | (seleziona...) |