GUEST, DUNCAN
GUEST, DUNCAN
Dipartimento di Marketing
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Risultati 1 - 3 di 3 (tempo di esecuzione: 0.004 secondi).
A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation.
2012 Estes, Zachary; Gibbert, Michael; Guest, Duncan; Mazursky, David
Brand suicide? Memory and liking of negative brand names
2016 Guest, Duncan; Estes, Zachary; Gibbert, Michael; Mazursky, David
Modulation of taxonomic (versus thematic) similarity judgments and product choices by inducing local and global processing
2016 Guest, Duncan; Gibbert, Michael; Estes, Zachary; Mazursky, David; Lam, Michael
| Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
|---|---|---|---|---|
| A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation. | 1-gen-2012 | Estes, Zachary; Gibbert, Michael; Guest, Duncan; Mazursky, David | JOURNAL OF CONSUMER PSYCHOLOGY | - |
| Brand suicide? Memory and liking of negative brand names | 1-gen-2016 | Guest, Duncan; Estes, Zachary; Gibbert, Michael; Mazursky, David | PLOS ONE | - |
| Modulation of taxonomic (versus thematic) similarity judgments and product choices by inducing local and global processing | 1-gen-2016 | Guest, Duncan; Gibbert, Michael; Estes, Zachary; Mazursky, David; Lam, Michael | JOURNAL OF COGNITIVE PSYCHOLOGY | - |