ESTES, ZACHARY
ESTES, ZACHARY
Dipartimento di Marketing
A comprehensive meta-analysis of spatial interference from linguistic cues: beyond Petrova et al. (2018)
2018 Estes, Zachary; Barsalou, Lawrence W.
A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation.
2012 Estes, Zachary; Gibbert, Michael; Guest, Duncan; Mazursky, David
A tale of two similarities: Comparison and integration in conceptual combination.
2003 Estes, Zachary
Affective orientation influences memory for emotional and neutral words
2012 S. N., Greenberg; J., Tokarev; Estes, Zachary
An asymmetric effect of relational integration on recognition memory.
2008 L. L., Jones; Estes, Zachary; R. L., Marsh
Attributive and relational processes in nominal combination.
2003 Estes, Zachary
Automatic vigilance for negative words in lexical decision and naming: Comment on Larsen, Mercer, and Balota (2006).
2008 Estes, Zachary; J. S., Adelman
Automatic vigilance for negative words is categorical and general.
2008 Estes, Zachary; J. S., Adelman
Brand suicide? Memory and liking of negative brand names
2016 Guest, Duncan; Estes, Zachary; Gibbert, Michael; Mazursky, David
Comparison and contrast in perceptual categorization.
2005 J. A., Hampton; Estes, Zachary; C. L., Simmons