SCHREIER, MARTIN
SCHREIER, MARTIN
Dipartimento di Marketing
A meta-ranking of Technology and Innovation Management / Entrepreneurship Journals
2008 N., Franke; Schreier, Martin
Auktionen versus Lotterien: Ein empirischer Vergleich zur Messung von Zahlungsbereitschaften
2007 Schreier, Martin; J., Werfer
Complementing mass customization toolkits with user communities: How peer input improves customer self-design
2008 N., Franke; P., Keinz; Schreier, Martin
Customer empowerment in new product development
2011 C., Fuchs; Schreier, Martin
Extending lead-user theory: Antecedents and consequences of consumers' lead userness
2008 Schreier, Martin; R., Pruegl
Finding commercially attractive user innovations: A test of lead user theory
2006 N., Franke; E., von Hippel; Schreier, Martin
Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities
2007 Schreier, Martin; S., Oberhauser; R., Pruegl
Learning from leading-edge customers at The Sims: Opening up the innovation process using toolkits
2006 R., Pruegl; Schreier, Martin
Product uniqueness as a driver of customer utility in mass customization
2008 N., Franke; Schreier, Martin
The "I designed it myself" effect in mass customization
2010 N., Franke; Schreier, Martin; U., Kaiser
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
2010 C., Fuchs; Prandelli, Emanuela; Schreier, Martin
The value increment of mass-customized products: An empirical assessment
2006 Schreier, Martin
The value of crowdsourcing: Can users really compete with professionals in generating new product ideas?
2012 M., Poetz; Schreier, Martin
Warum "Toolkits for User Innovation and Design" für ihre Nutzer Wert schaffen: eine qualitative Analyse
2006 Schreier, Martin; A., Mair am Tinkhof; N., Franke
Why customers value self-designed products: The importance of process effort and enjoyment
2010 N., Franke; Schreier, Martin