RUBERA, GAIA

RUBERA, GAIA  

Dipartimento di Marketing  

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Risultati 1 - 20 di 32 (tempo di esecuzione: 0.016 secondi).
Titolo Data di pubblicazione Autore(i) Rivista Editore
A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations 1-gen-2014 Griffith, D.; Rubera, Gaia JOURNAL OF INTERNATIONAL MARKETING -
Come creare valore con l’economia dei dati 1-gen-2021 Cillo, Paola; Rubera, Gaia ECONOMIA & MANAGEMENT -
Country-level performance of new experience products in a global rollout: The moderating effects of economic wealth and national culture 1-gen-2014 D., Griffith; G., Yalcinkaya; Rubera, Gaia JOURNAL OF INTERNATIONAL MARKETING -
Design innovativeness and product sales' evolution 1-gen-2015 Rubera, Gaia MARKETING SCIENCE -
Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity 1-gen-2007 Ordanini, Andrea; Rubera, Gaia INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING -
Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information 1-gen-2011 A. B., Eisingerich; Rubera, Gaia; M., Seifert; G., Bhardwaj JOURNAL OF SERVICE RESEARCH -
Drivers of brand commitment: A cross-national investigation 1-gen-2010 A., Eisingerich; Rubera, Gaia JOURNAL OF INTERNATIONAL MARKETING -
Firm Innovativeness and its Performance Outcomes: A Meta-analytic Review and Theoretical Integration 1-gen-2012 Rubera, Gaia; A., Kirca JOURNAL OF MARKETING -
How does the application of an IT service innovation affect firm performance? A theoretical framework and empirical analysis on e-commerce 1-gen-2010 Ordanini, Andrea; Rubera, Gaia INFORMATION & MANAGEMENT -
Incorporating Cultural Values for Understanding the Influence ofPerceived Product Creativity on Intention to Buy: An Examination in Italy and the U.S. 1-gen-2011 Rubera, Gaia; Ordanini, Andrea; D., Griffith JOURNAL OF INTERNATIONAL BUSINESS STUDIES -
Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation 1-gen-2020 Giannetti, Verdiana; Rubera, Gaia JOURNAL OF THE ACADEMY OF MARKETING SCIENCE -
Integrating Functional Knowledge and Embedding Learning in New Product Launches: How Project Forms Helped EMI Music 1-gen-2008 Ordanini, Andrea; Rubera, Gaia; M., Sala LONG RANGE PLANNING -
L'innovazione come leva strategica per attrarre e trattenere gli investitori 1-gen-2018 Cillo, Paola; Rubera, Gaia - Egea
Managing Service Innovation and Interorganizational Relationships for Firm Performance: To Commit or Diversify? 1-gen-2009 A. B., Eisingerich; Rubera, Gaia; M., Seifert JOURNAL OF SERVICE RESEARCH -
Measuring competition for attention in social media: National Women’s Soccer League players on Twitter 1-gen-2021 Rossi, Federico; Rubera, Gaia MARKETING SCIENCE -
New product creativity antecedents and consequences: evidence from South Korea, Japan, and China 1-gen-2018 Nakata, Cheryl; Rubera, Gaia; Im, Subin; Pae, Jae H.; Lee, Hyun Jung; Onzo, Naoto; Park, Heungsoo THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT -
The new product portfolio innovativeness–stock returns relationship: the role of large individual investors’ culture 1-gen-2018 Cillo, Paola; Griffith, David A.; Rubera, Gaia JOURNAL OF MARKETING -
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities 1-gen-2016 Rubera, Gaia; Chandrasekaran, Deepa; Ordanini, Andrea JOURNAL OF THE ACADEMY OF MARKETING SCIENCE -
La propensione al comportamento imitativo delle imprese: una revisione critica 1-gen-2008 Ordanini, Andrea; Rubera, Gaia; R., Defillippi ECONOMIA E POLITICA INDUSTRIALE -
Selfie, big data e customer intelligence 1-gen-2015 Padula, Giovanna; Rubera, Gaia ECONOMIA & MANAGEMENT -