CARU', ANTONELLA
CARU', ANTONELLA
Dipartimento di Marketing
"How Services Elements Wrap the Consumers Experience. The Case of Music Consumption at the Auditorium of Milan"
2004 Caru', Antonella; Cova, B.
Approche empirique de l’immersion dans l’expérience de consommation : les opérations d’appropriation”
2003 Caru', Antonella; Cova, B.
Assessing And Managing The Costs Of Satisfaction In B2B Services
2010 Cugini, Antonella; Caru', Antonella; Zerbini, Fabrizio
Assessing and managing the costs of satisfaction in B2B servicies
2009 Cugini, Antonella; Caru', Antonella; Zerbini, Fabrizio
Banca diretta: oggi e domani
2008 Caru', Antonella; U., Filotto; Omarini, ANNA EUGENIA
Best Papers from the 5th European Institute of Advanced Management Studies Interpretive Consumer Research Workshop
2010 A., Shankar; Cova, Bernard; Caru', Antonella
Booing at La Scala: consumer fanaticism at play
2011 Caru', Antonella; Cova, Bernard; Solerio, Chiara
Cap 3 Consumer immersion in an experiential context
2007 Caru', Antonella; B., Cova
Cap. 1 Consuming Experiences: an introduction
2007 Caru', Antonella; Cova, B.
Capire il fruitore delle arti. L’errore di sottovalutazione della Customer Experience
2021 Carù, Antonella; Cuadrado, Manuel
| Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
|---|---|---|---|---|
| "How Services Elements Wrap the Consumers Experience. The Case of Music Consumption at the Auditorium of Milan" | 1-gen-2004 | Caru', Antonella; Cova, B. | FINANZA MARKETING E PRODUZIONE | Giuffre Editore Spa:via Busto Arsizio 40, I 20151 Milan Italy:011 39 02 38089200, EMAIL: distrib@giuffre.it, INTERNET: http://www.giuffre.it, Fax: 011 39 02 38009582 |
| Approche empirique de l’immersion dans l’expérience de consommation : les opérations d’appropriation” | 1-gen-2003 | Caru', Antonella; Cova, B. | RECHERCHE ET APPLICATIONS EN MARKETING | Presses Universite de Grenoble:BP 47, 38040 Grenoble, Cedex 9 France:011 33 476825986, 011 33 76 825652, EMAIL: didier.capelli@pug.fr, INTERNET: http://www.pug.fr, Fax: 011 33 476827835 |
| Assessing And Managing The Costs Of Satisfaction In B2B Services | 1-gen-2010 | Cugini, Antonella; Caru', Antonella; Zerbini, Fabrizio | STRATEGIC INNOVATION AND SUSTAINABILITY | - |
| Assessing and managing the costs of satisfaction in B2B servicies | 1-gen-2009 | Cugini, Antonella; Caru', Antonella; Zerbini, Fabrizio | - | - |
| Banca diretta: oggi e domani | 1-gen-2008 | Caru', Antonella; U., Filotto; Omarini, ANNA EUGENIA | - | SDA BOCCONI |
| Best Papers from the 5th European Institute of Advanced Management Studies Interpretive Consumer Research Workshop | 1-gen-2010 | A., Shankar; Cova, Bernard; Caru', Antonella | JOURNAL OF CONSUMER BEHAVIOUR | (seleziona...) |
| Booing at La Scala: consumer fanaticism at play | 1-gen-2011 | Caru', Antonella; Cova, Bernard; Solerio, Chiara | - | CONSUMER CULTURE THEORY CONFERENCE |
| Cap 3 Consumer immersion in an experiential context | 1-gen-2007 | Caru', Antonella; B., Cova | - | ROUTLEDGE |
| Cap. 1 Consuming Experiences: an introduction | 1-gen-2007 | Caru', Antonella; Cova, B. | - | Routledge |
| Capire il fruitore delle arti. L’errore di sottovalutazione della Customer Experience | 1-gen-2021 | Carù, Antonella; Cuadrado, Manuel | - | Skira |