COVA, BERNARD

COVA, BERNARD  

Dipartimento di Marketing  

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Titolo Data di pubblicazione Autore(i) Rivista Editore
Analisi delle disarmonie nella relazione tra azienda e brand community. Evidenze empiriche 1-gen-2007 Longo, Cristina; Cova, Bernard MICRO & MACRO MARKETING -
Best Papers from the 5th European Institute of Advanced Management Studies Interpretive Consumer Research Workshop 1-gen-2010 A., Shankar; Cova, Bernard; Caru', Antonella JOURNAL OF CONSUMER BEHAVIOUR (seleziona...)
Booing at La Scala: consumer fanaticism at play 1-gen-2011 Caru', Antonella; Cova, Bernard; Solerio, Chiara - CONSUMER CULTURE THEORY CONFERENCE
Brand Community of Convenience Products: New Forms of Customer Empowerment The case “my Nutella The Community" 1-gen-2006 Cova, Bernard; Pace, Stefano EUROPEAN JOURNAL OF MARKETING -
Branding Tribale su Internet: “my Nutella The Community” 1-gen-2007 Cova, Bernard; Pace, Stefano MICRO & MACRO MARKETING Societa Editrice il Mulino Spa:Strada Maggiore 37, I 40125 Bologna Italy:011 39 051 256011, EMAIL: diffusione@mulino.it, INTERNET: http://www.mulino.it, Fax: 011 39 051 256034
Co-creating the collective service experience 1-gen-2015 Carù, Antonella; Cova, Bernard JOURNAL OF SERVICE MANAGEMENT -
Co-destructing value through consumer fanaticism: The Scala/Loggionisti case 1-gen-2011 Caru', Antonella; Cova, Bernard; Solerio, Chiara - AIMAC
Cross Boarder Consumption and Community: Meanings for Warhammer Enthusiasts 1-gen-2008 DAVID J., Park; Sameer, Deshpande; Cova, Bernard; Pace, Stefano - ACR, Association for Consumer Research
Disruptive audience performance: the extremes of the duet applauses/boos 1-gen-2023 Carù, Antonella; Cova, Bernard; Voss, Zannie INTERNATIONAL JOURNAL OF ARTS MANAGEMENT -
Examining consumer fanaticism: towards co-destruction of value 1-gen-2011 Caru', Antonella; Cova, Bernard - EIASM