COVA, BERNARD
COVA, BERNARD
Dipartimento di Marketing
Analisi delle disarmonie nella relazione tra azienda e brand community. Evidenze empiriche
2007 Longo, Cristina; Cova, Bernard
Best Papers from the 5th European Institute of Advanced Management Studies Interpretive Consumer Research Workshop
2010 A., Shankar; Cova, Bernard; Caru', Antonella
Booing at La Scala: consumer fanaticism at play
2011 Caru', Antonella; Cova, Bernard; Solerio, Chiara
Brand Community of Convenience Products: New Forms of Customer Empowerment The case “my Nutella The Community"
2006 Cova, Bernard; Pace, Stefano
Branding Tribale su Internet: “my Nutella The Community”
2007 Cova, Bernard; Pace, Stefano
Co-creating the collective service experience
2015 Carù, Antonella; Cova, Bernard
Co-destructing value through consumer fanaticism: The Scala/Loggionisti case
2011 Caru', Antonella; Cova, Bernard; Solerio, Chiara
Cross Boarder Consumption and Community: Meanings for Warhammer Enthusiasts
2008 DAVID J., Park; Sameer, Deshpande; Cova, Bernard; Pace, Stefano
Disruptive audience performance: the extremes of the duet applauses/boos
2023 Carù, Antonella; Cova, Bernard; Voss, Zannie
Examining consumer fanaticism: towards co-destruction of value
2011 Caru', Antonella; Cova, Bernard