MAURI, CHIARA
MAURI, CHIARA
Dipartimento di Marketing
"We want a better world where all kids have branded stuff". Children ideologies on brands and advertising
2009 Borghini, Stefania; Mauri, Chiara
A study of consumer behaviour related to private labels and national brand promotions
2012 Mauri, Chiara
Benefits from service bundling in destination branding: enhancing cooperation among operators in the hospitality industry
2011 Mauri, Chiara; Marcoz, ELENA MARIA; I., Maggioni; C., Cantù
Benefits from service bundling in destination branding: the role of trust in enhancing cooperation among operators in the hospitality industry
2016 Marcoz, Elena Maria; Mauri, Chiara; Maggioni, Isabella; Cantù, Chiara
Caso Filo d'Erba (parte A) + teaching notes (separate)
2000 Mauri, Chiara; Premazzi, Katia
Caso Filo d'Erba (parte B) + teaching notes separate
2000 Mauri, Chiara; Premazzi, Katia
Come affrontare i mercati e i clienti
2008 Mauri, Chiara
Come comunicare al mercato: il marketing a portata delle Pmi
2008 Mauri, Chiara
Commercio al dettaglio: guardare oltre innovando con passione e competenza
2008 Mauri, Chiara; Preti, Paolo
Consumer education in grocery stores through category management. an exploratory study within a categorization-based framework
2004 Premazzi, Katia; Mauri, Chiara