MINIERO, GIULIA
MINIERO, GIULIA
Dipartimento di Marketing
A possible stimulus of the consumers-citizens' sustainable consumption
2013 Corvi, Elisabetta; M., Bonera; Miniero, Giulia
Are advertising appeal effective? Insights from a Meta- Analysis
2010 Hornik, Jacob; Miniero, Giulia
Are advertising appeal effective? Insights from a Meta- Analysis
2011 Hornik, Jacob; Miniero, Giulia
Being green: from attitude to actual consumption
2014 Miniero, Giulia; A., Codini; M., Bonera; Corvi, Elisabetta; Bertoli, Giuseppe
Boosting Co-Production through Fantasy
2011 Miniero, Giulia; Addis, Michela; F., Ricotta
Computer based lie detection technique for scale validation
2010 Arbore, Alessandro; Soscia, Isabella; Miniero, Giulia
Creating consumption experiences to build brand image: measuring their effects through a quasi experiment
2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella
Does advertising communicate competence in B2B? A content analysis in the fashion industry
2006 Pace, Stefano; Miniero, Giulia
Effects of Arousal, Dominance, and Their Interaction on Pleasure in a Cultural Environment
2014 Miniero, Giulia; Rurale, Andrea; Addis, Michela
Efficacy and efficiency of mass customization: the role of fantastical thinking
2012 Addis, Michela; Miniero, Giulia; F., Ricotta
| Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
|---|---|---|---|---|
| A possible stimulus of the consumers-citizens' sustainable consumption | 1-gen-2013 | Corvi, Elisabetta; M., Bonera; Miniero, Giulia | - | International Marketing Trends Conference |
| Are advertising appeal effective? Insights from a Meta- Analysis | 1-gen-2010 | Hornik, Jacob; Miniero, Giulia | FINANZA MARKETING E PRODUZIONE | - |
| Are advertising appeal effective? Insights from a Meta- Analysis | 1-gen-2011 | Hornik, Jacob; Miniero, Giulia | - | American Marketing Association |
| Being green: from attitude to actual consumption | 1-gen-2014 | Miniero, Giulia; A., Codini; M., Bonera; Corvi, Elisabetta; Bertoli, Giuseppe | INTERNATIONAL JOURNAL OF CONSUMER STUDIES | - |
| Boosting Co-Production through Fantasy | 1-gen-2011 | Miniero, Giulia; Addis, Michela; F., Ricotta | - | European Marketing Academy |
| Computer based lie detection technique for scale validation | 1-gen-2010 | Arbore, Alessandro; Soscia, Isabella; Miniero, Giulia | - | - |
| Creating consumption experiences to build brand image: measuring their effects through a quasi experiment | 1-gen-2007 | Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella | - | - |
| Does advertising communicate competence in B2B? A content analysis in the fashion industry | 1-gen-2006 | Pace, Stefano; Miniero, Giulia | - | IMP Group - Industrial Marketing & Purchasing Group |
| Effects of Arousal, Dominance, and Their Interaction on Pleasure in a Cultural Environment | 1-gen-2014 | Miniero, Giulia; Rurale, Andrea; Addis, Michela | PSYCHOLOGY & MARKETING | - |
| Efficacy and efficiency of mass customization: the role of fantastical thinking | 1-gen-2012 | Addis, Michela; Miniero, Giulia; F., Ricotta | - | EMAC |