PRANDELLI, EMANUELA
PRANDELLI, EMANUELA
Dipartimento di Management e Tecnologia
A dynamic model of customer loyalty to sustain competitive advantage on the web
2002 Verona, G.; Prandelli, E.
A dynamic model of customer stickiness to sustain competitive advantage in the frictionless economy
2001 Verona, G; Prandelli, Emanuela
A ogni campagna di marketing il suo influencer
2020 Cillo, Paola; Prandelli, Emanuela
Affiliation o Lock-in? Strategie di marketing per competere in Internet
2001 Prandelli, Emanuela; Verona, G.
All That Is Users Might Not Be Gold: How Labeling Products as UserDesigned Backfires in the Context of Luxury Fashion Brands
2013 Christoph, Fuchs; Prandelli, Emanuela; Martin, Schreier; Darren W., Dahl
An evolutionary approach to user innovation: how Ducati motor reinvented itself through the internet
2007 Verona, Gianmario; Prandelli, Emanuela; DI STEFANO, Giada
Beyond Customer Knowledge Management: Customers as Knowledge Co-Creators
2000 Sawhney, M; Prandelli, Emanuela
Big data e mercato: l’affare è servito
2016 Prandelli, Emanuela
Changing style in style-changing Industries: the role of critics as gatekeepers in high-end fashion
2021 Cillo, Paola; Nunes, Joseph C.; Prandelli, Emanuela; Scopelliti, Irene
Collaborare con i clienti per innovare
2008 Verona, Gianmario; Prandelli, Emanuela; Sawhney, Mohanbir