SARIAL ABI, ZEHRA GULEN
SARIAL ABI, ZEHRA GULEN
Dipartimento di Marketing
Consumers and brands across the globe: research synthesis and new directions
2018 Gurhan-Canli, Zeynep; Sarial-Abi, Gulen; Hayran, Ceren
Culture and brand relationships
2015 Gürhan-Canli, Zeynep; Sarial-Abi, Gülen
Culture and branding
2017 Gurhan-Canli, Zeynep; Hayran, Keren; Sarial-Abi, Gulen
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
2016 Gürhan Canli, Zeynep; Hayran, Ceren; SARIAL ABI, ZEHRA GULEN
Effect of Regulatory Focus on Selective Information Processing
2012 Y., Yoon; SARIAL ABI, ZEHRA GULEN; Z., Gurhan Canli
Multiple shades of culture: insights from experimental consumer research
2017 Gurhan-Canli, Zeynep; Sarial-Abi, Gulen; Hayran, Ceren
Stitching time: vintage consumption connects the past, present, and future
2017 SARIAL ABI, ZEHRA GULEN; Vohs, Kathleen D.; Hamilton, Ryan; Ulqinaku, Aulona
The effect of self-concept clarity on discretionary spending tendency
2016 SARIAL ABI, ZEHRA GULEN; Gurhan Canli, Zeynep; Kumkale, Tarcan; Yoon, Yeosun
We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers’ Attitudes toward Brands
2012 A., Sela; S. C., Wheeler; SARIAL ABI, ZEHRA GULEN
Whether one looks for means to overcome regulatory restrictions or show source negativity depends on the type of regulatory restrictions
2016 SARIAL ABI, ZEHRA GULEN; Gurhan Canli, Zeynep