GIANNETTI, VERDIANA
GIANNETTI, VERDIANA
Dipartimento di Marketing
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Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation
2020 Giannetti, Verdiana; Rubera, Gaia
Three essays on product innovation: from launch to recall
2018 Giannetti, Verdiana
Understanding the importance of the length of global product rollout: an examination in the motion picture industry
2017 Griffith, David A.; Yalcinkaya, Goksel; Rubera, Gaia; Giannetti, Verdiana
| Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
|---|---|---|---|---|
| Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation | 1-gen-2020 | Giannetti, Verdiana; Rubera, Gaia | JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | - |
| Three essays on product innovation: from launch to recall | 1-gen-2018 | Giannetti, Verdiana | - | Università Bocconi |
| Understanding the importance of the length of global product rollout: an examination in the motion picture industry | 1-gen-2017 | Griffith, David A.; Yalcinkaya, Goksel; Rubera, Gaia; Giannetti, Verdiana | JOURNAL OF INTERNATIONAL MARKETING | - |