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MANDELLI, ANDREINA

MANDELLI, ANDREINA  

Dipartimento di Marketing  

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Risultati 1 - 10 di 26 (tempo di esecuzione: 0.011 secondi).
Titolo Data di pubblicazione Autore(i) Rivista Editore
(How) has social media changed the way we measure brand equity? A literature review 1-gen-2012 M., Fuduric; Mandelli, Andreina - Peter Lang Publishing Group
Beyond knowledge and brandig: The impact of online communities on buying behavior 1-gen-2009 Mandelli, Andreina; Vianello, Silvia FINANZA MARKETING E PRODUZIONE -
Branding and control in markets as mediated conversations 1-gen-2012 Mandelli, Andreina SINERGIE -
Communicating social media policies: evaluation of current practices 1-gen-2014 M., Fuduric; Mandelli, Andreina JOURNAL OF COMMUNICATION MANAGEMENT -
Communication, business and digital transformation: the case of Burberry 1-gen-2021 Mandelli, Andreina; Piancatelli, Chiara; Arbore, Alessandro - -
Consumer Involvement in Organizations in the “Organization as Communication” Perspective: a Multidisciplinary Research Agenda 1-gen-2008 Mandelli, Andreina OBSERVATORIO -
Consumers involvement in organizations in the era of social media: open research questions 1-gen-2009 Mandelli, Andreina; Vianello, Silvia - University of Macau publishing
Consumers involvement in organizations in the eraof social media: open research questions 1-gen-2009 Mandelli, Andreina; Vianello, Silvia - University of Macau
From service experience to augmented service journeys: digital technology and networks in consumer services 1-gen-2014 Mandelli, Andreina; A., La Rocca - Springer
Ict & Organization Performance: uncovering the mediating role of organizational learning and social capital 1-gen-2009 Mandelli, Andreina; Salviotti, Gianluca; Vianello, Silvia - -