SMITH, BRIAN
SMITH, BRIAN
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Risultati 1 - 6 di 6 (tempo di esecuzione: 0.011 secondi).
Beyond KOL management: communities of practice as a new perspective on pharmaceutical market penetration
2011 M., Kroes; P., Chmielarz; M., Chandler; M., Bergler; Smith, Brian
Capturing an elusive phenomenon: developing and testing a multiple perspective model of marketing strategy implementation
2014 Smith, Brian
Discretion is the better part of value: five research-based rules for ensuring that strategy implementers implement
2010 Smith, Brian
Marketing and finance: creating shareholder value
2013 M., Mcdonald; Smith, Brian; K., Ward
The future of pharma: evolutionary threats and opportunities
2011 Smith, Brian
Turf wars: what the intraorganisational conflict literature may contribute to our understanding of marketing strategy implementation
2011 Smith, Brian