Sfoglia per Autore
A dual-process model of brand extension: Taxonomic feature-based and thematic relation-based similarity independently drive brand extension evaluation.
2012 Estes, Zachary; Gibbert, Michael; Guest, Duncan; Mazursky, David
The curious case of the refrigerator-TV: Similarity and hybridization.
2012 Gibbert, Michael; J. A., Hampton; Estes, Zachary; Mazursky, David
How Do Financial Constraints Affect Creativity?
2014 Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David
Quando la necessità aguzza l’ingegno. L’impatto dei vincoli finanziari sulla creatività
2016 Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David
Brand suicide? Memory and liking of negative brand names
2016 Guest, Duncan; Estes, Zachary; Gibbert, Michael; Mazursky, David
Modulation of taxonomic (versus thematic) similarity judgments and product choices by inducing local and global processing
2016 Guest, Duncan; Gibbert, Michael; Estes, Zachary; Mazursky, David; Lam, Michael
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