Sfoglia per Autore
Examining consumer fanaticism: towards co-destruction of value
2011 Caru', Antonella; Cova, Bernard
Co-destructing value through consumer fanaticism: The Scala/Loggionisti case
2011 Caru', Antonella; Cova, Bernard; Solerio, Chiara
Experiencing Consumption: Appropriating and Marketing Experiences
2012 Caru', Antonella; Cova, Bernard
Sociologia dei consumatori: modernità, postmodernità e oltre
2012 Caru', Antonella; Cova, Bernard
Co-creating the collective service experience
2015 Carù, Antonella; Cova, Bernard
Innovating services through experiences: an investigation of servicescape’s pivotal role
2016 Caru', Antonella; Colm, LAURA INGRID MARIA; Cova, Bernard
Innovating as an interaction of practices: the case of customers’ use of a new website
2017 Pace, Stefano; Caru', Antonella; Cova, Bernard
Re-conceptualizing escape in consumer research
2018 Cova, Bernard; Carù, Antonella; Cayla, Julien
Disruptive audience performance: the extremes of the duet applauses/boos
2023 Carù, Antonella; Cova, Bernard; Voss, Zannie
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