Sfoglia per Autore
Mostrati risultati da 1 a 10 di 10
An empirical investigation of the antecedents of partnering capability
2016 Colicev, Anatoli; Esposito Vinzi, Vincenzo; De Giovanni, Pietro
Is investing in social media really worth it? How brand actions and user actions influence brand value
2016 Colicev, Anatoli; O’Connor, Peter; Esposito Vinzi, Vincenzo
Improving consumer mindset metrics and shareholder value through social media: The different roles of owned and earned media
2018 Colicev, Anatoli; Malshe, Ashwin; Pauwels, Koen; O'Connor, Peter
Using online data and network-based text analysis in HRM research
2018 Platanou, Kalliopi; Mäkelä, Kristiina; Beletskiy, Anton; Colicev, Anatoli
Social media and customer-based brand equity: an empirical investigation in retail industry
2018 Colicev, Anatoli; Malshe, Ashwin; Pauwels, Koen
Modeling the relationship between firm and user generated content and the stages of the marketing funnel
2019 Colicev, Anatoli; Kumar, Ashish; O'Connor, Peter
How social media impacts brand value: the mediating role of customer satisfaction
2020 Colicev, Anatoli; O’Connor, Pete
How main street drives Wall Street: customer (dis)satisfaction, short sellers, and abnormal returns
2020 Malshe, Ashwin; Colicev, Anatoli; Mittal, Vikas
Social media's impact on the consumer mindset: when to use which sentiment extraction tool?
2020 Kübler, Raoul V.; Colicev, Anatoli; Pauwels, Koen H.
Multiple time series analysis for organizational research
2022 Colicev, Anatoli; Pauwels, Koen
Mostrati risultati da 1 a 10 di 10
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